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Understanding the Difference Between Import and Domestic Vehicles Werner’s Elite Auto is Central Iowa's premier Import Auto Specialists, redefining luxury automotive care by providing an Elite experience for owners of European and Asian autosFounded in 2020, Werner's Elite Automotive was born from a 24-year dream to provide truly exceptional service in the import car market. As a full-service auto center, we specialize and exclusively service European and Asian vehicles. Passion for Cars. Devotion to You . At Werner's Elite Automotive, we believe you deserve more than just basic knowledge and ordinary service. From the moment you walk through our doors, we strive to make you feel like a part of the Werner's family. We’re here to redefine what luxury automotive care should be. Every service, every detail, every interaction reflects our unwavering commitment to precision, performance, and elevated standards. At Werner’s Elite Auto, we often hear confusion around the terms import and domestic. Let’s clear it up: an import vehicle is any make or model originally designed or engineered outside the U.S.—though many are assembled right here in America. Take Honda, for example. While Japanese in origin, many of its vehicles are built in U.S. factories, combining global engineering with domestic production. The distinction goes far beyond geography. It’s rooted in design philosophy, engineering priorities, and brand identity. Domestic vehicles—produced by American manufacturers such as Ford, Chevrolet, and Dodge—typically emphasize a perceived lower acquisition cost with parts and service accessibility at your fingertips - but tend to have a shorter expected service life. Asian imports, like Toyota, Honda, Nissan, Hyundai, and Subaru, are generally engineered for reliability, longevity, and low maintenance costs. Their focus is on practical functionality and proven technology. These vehicles are built to last—often becoming trusted companions passed down across generations. European imports offer a different mindset altogether. Brands such as Audi, Jaguar, Land Rover, Porsche, and Volkswagen are renowned for their refined performance, advanced suspension systems, luxurious interiors, and cutting-edge technology. They lead in areas like driver assistance, safety systems, and engineering precision. However, this level of excellence comes at a premium—both in initial purchase price and ongoing maintenance. These vehicles require specialized parts, proprietary diagnostics, and technicians with deep brand-specific expertise. This is where specialization truly matters. Whether you drive a high-performance European model or a dependable Asian import, your vehicle deserves more than generic service. Technicians who specialize in specific brands develop an invaluable knowledge base, enabling them to recognize patterns, proactively solve issues, and apply precise, brand-specific strategies that extend the life and performance of your vehicle. Understanding your goals as an auto owner is key. If you're aiming to protect your investment, reduce long-term costs, and drive a vehicle that reflects your individuality, an import may be the right fit. If you're looking for a short-term solution with a lower upfront price, a domestic vehicle might appeal—though rising domestic prices are beginning to narrow the gap. No matter what you choose, do your homework. Every dollar you spend is a vote. Understand what the brand represents. Choose one that aligns with your values—and you’ll drive away confident you made the right decision. Ready to experience the Elite difference? Call now to book your service.